Greenwashed Snowmens in Berlin
One year ago, I reported from a wonderful civil-society action that took place in the beatiful town of Uppsala, where snowmen demonstrated against climate change: “Snögubbar mit klimatförandringar“.
This past weekend, the energy company ENTEGA, which is in part owned by German coal-giant and oligarchist E.ON – one of Europes dirtiest energy-producers – called in prominent spots all over the city of Berlin for a demonstration against climate change. Sounded good. But when those people who did not already got too suspicious how someone “good” and “green” can afford this massive media-campaign including fancy youtube-videos showed up, they were greeted by nice ladies at the entrance to Berlins ost centry place (where the Castle of Berlin once stood, right next to the Dome and Boulevard Unter den Linden). Further (and despite cold and a wonder-white-winter in Berlin) there were millions of liters of fake snow. What’s the climate balance of this? What were the political demands? Think about climate change – act – change your energy provider.
This is a new breach of strategies. When big companies use ways that look nice and tiny and sweet to get attention and imply them being green, the interested public might get totally confused who is “green” and who’s not. ENTEGA got the “Green Tomato” two years ago for good greenwashing.